Aurum Group, London
- UK’s leading specialist Jeweller and retailer of fne Swiss watches.
- Largest retailer of Rolex in the World and also stock such brands as Patek Philippe, Chanel, Cartier,Tag Heuer and Omega.
- Sales of nearly £400m across 180 Stores in the UK.
- The Group made the decision to establish Customer Experience as a key part of the overall strategy based on the challenges they were facing at the time.
What we Delivered
- Creation of vision & values for the company and cascaded to 1900 employees across 180 stores
- Customer experience culture developed
- Developed & strengthened internal relationships between store to store and head office functions
Double-digit sales increases were achieved in the following three years, at a time when the market was trading either ﬂat or down on the previous year.
Proft results were as follows:
2007 £4m (Prior to the Customer Experience