Confectionery

Overview

Founded in 1911 and with over 220 Stores, This confectionery retailer is a well known and well loved brand. Recognising the need to continually develop their business, we were approached to help enhance the Customer Experience in their stores.

What we delivered

A cross selection of 40 stores were chosen. Each store was appointed to one of our four CX coaches and over the next 8 weeks each Store received a series of visits from their respective coach.

Key areas which were covered included:

• Assessment and feedback on the behaviours and language of the sales staff interacting with customers
• Culture training for the staff to understand what customer experience is and why it is important and the benefits for both themselves and the organisation
• Training on how to understand the customer journey and the various touch points along the way
• How to build trust & fully understand customers’ needs

Results

• Customer Centric Culture Built up confidence, willingness and desire from staff to engage with customers
• Mystery Shop – The Stores we worked with achieved a +11% differential* in Mystery Shop Scores
• Sales – The Stores we worked with showed a +8% differential* v Lyr

*When compared with the Stores which had received no coaching